My name is Naim. I’m Lebanese, and I have been living in the UAE for the past 13 years — a country that has truly become my second home. Over the years, this place has shaped who I am both personally and professionally. It’s where I built my career, met incredible people, and developed a deep appreciation for the ambition, creativity, and spirit that defines this region.

After many years working in marketing, partnerships, and brand building across the retail and lifestyle industry, I felt a strong desire to create something of my own. Something that reflects the region, its lifestyle, and the stories that make it unique.

That vision became The Retail Club.

The first brand to emerge from this vision is The Swim Club, a homegrown brand proudly designed and developed in the UAE. The concept of the brand is inspired by the beautiful contrast that defines this country — the journey from the dunes of the desert to the waves of the sea. This movement inspired the logo, the identity, and the spirit behind the brand, representing a lifestyle rooted in this region and created with a deep sense of pride for the place that has given me so much.

The Retail Club is just the beginning. We are already working on new lifestyle concepts, including socks and other products, all inspired by the region and created for the community here.

This project is more than just building brands — it’s about creating something meaningful in the place I now call home.

If you’d like to collaborate, partner, or simply learn more about what we are building, feel free to reach out.

050 272 1787
Let’s chat.